Zoom is a software developed by Lens Marketing aimed at assisting companies in conducting highly detailed qualitative market research. Through a series of screens that delve deeper into the characteristics of a company, its touchpoints, and its customers, Zoom’s algorithm can identify consumer segments with high conversion potential.
We have designed, together with Lens Marketing, an interface that allows any type of user to participate in complex market research quickly and intuitively.
Starting from the specification document provided by Lens, we began drawing wireframes for the identified screens, refining the user experience. We opted for a minimalistic approach that prioritizes quick readability of navigation elements.
Once all wireframes were drawn and the atomic design style sheet was defined, we designed all the templates, updating the stylesheet as new elements appeared or as it became necessary to modify existing ones.
Particular attention was given to comparing heatmaps that display the data resulting from the first part of the survey. They are presented in both graphical and textual contexts, which can be toggled on and off at the discretion of the user’s needs.
