Espansione group

1. Introduction

Espansione Group is a well-established company in the MedTech sector, with a particular focus on ophthalmic and dermatological solutions to treat various conditions using patented and certified light-based technologies such as Light Modulation® Low-level Light Therapy (LM® LLLT) and Optimal Power Energy® Intense Pulsed Light (OPE® IPL).

MOST has played a crucial role in helping Espansione Group enhance its visual brand presence. From supporting the redesign of the entire identity to the meticulous attention given to the company experience at every touchpoint, MOST has provided a comprehensive visual support.

2. Objective

MOST designed both digital and physical representations of the brand. Through bold and innovative design, MOST enabled Espansione Group to achieve the desired level of market differentiation, effectively communicating its ambition to establish new paradigms in ophthalmology and beyond. This comprehensive visual branding effort ensures a cohesive and compelling representation of the company’s values and mission, reinforcing its position as a leader in the MedTech industry.